Rupert Sanderson has a new London store and high hopes for the future despite an economic backdrop that's particularly tough for independent brands.
to a different part of town, and after years of owning and operating an Italian factory in Emilia-Romagna, he’s forged a deal with new partners near Milan., at 61 Great Portland Street, spans more than 1,000 square feet and serves as the brand’s headquarters, with retail on the ground floor, warehousing space for servicing online orders, a workshop in the back, and offices upstairs.CEO Talks: L.L. Bean CEO Talks Importance of Summer, U.S.
By contrast, Great Portland Street — located between Oxford Circus and Regent’s Park — is more residential, with a mix of art galleries, restaurants, cafés and an atmosphere that’s more in tune with his sleek, playful — and colorful — collections. For years he ran his own factory in the Apennine Mountains. After the pandemic, he sold it and headed north to Parabiago, an Italian footwear hub. “It is shoe central. The best suppliers are there, there is an ecosystem, and I’m working with a third-generation, family-run factory,” he said.
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