The supermarket posted its fifth quarter in a row of falling sales amid what it called a 'highly competitive' market,
Sainsbury's has reported a fall in sales over the Christmas quarter as lower demand for toys and games offset the popularity of festive party food and a sell-out range of novelty jumpers.
The supermarket group, which also includes retailer Argos, said like-for-like sales for the 15 weeks to 4 January were down 0.7% on the same period last year.customers tightening their belts over the festive period, with supermarket sales growing at the slowest pace since 2015 in retail's so-called"golden quarter".
Sainsbury's third-quarter sales figure was its fifth decline in a row and worse than the 0.2% downturn seen in the second quarter. The company said:"Retail markets remain highly competitive and promotional and the consumer outlook continues to be uncertain."Sainsbury's said that total grocery sales for the period rose 0.4%, helped by £9 turkey crowns and Christmas party food as well as greater demand for its premium"taste the difference" products.
Reflecting the tough competition in the sector, it also said it was cutting the price on popular products during January including apples, mangoes and avocados.
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