The show marked a significant shift in a country where, less than a decade ago, women were required to wear body-covering robes.
Saudi Arabia hosted its first swimsuit fashion show on Friday, marking a notable cultural shift in a country where women were required to wear body-covering abaya robes just a few years ago.Most models showed off swimsuits that exposed their shoulders, some had partially exposed midriffs, and others featured plunging necklines with body-hugging silhouettes — styles that would be unthinkable to show off in public a few years ago.
In 2022, the industry contributed $12.5 billion, or 1.4% of the national GDP, and employed 230,000 people, according to a recent report by the Saudi Fashion Commission. That growth aligns with the broader goals of Vision 2030, aiming to establish Saudi Arabia as a global hub for fashion and culture.
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