These sexist beer names have been banned by Camra – and it’s about bloody time 🙄 greatbritishbeerfestival
Camra has vetted every single one of the more than 1,000 beers, ciders and perries on sale at the event to ensure they meet its new code of conduct, aimed at improving inclusivity and diversity. The organisation has also chosen LGBTQ+ charityThe move comes after a YouGov survey revealed that 68% of female drinkers would be put off buying a beer if it used sexist advertising.
Abigail Newton, Camra’s national director, says, “It’s hard to understand why some brewers would actively choose to alienate the vast majority of their potential customers with material likely to only appeal to a tiny and shrinking percentage.” “Beer is not a man’s drinks or a woman’s drink, it is a drink for everyone,” Newton continues. “There is a huge amount of work that needs to be done to overcome outdated stereotypes.”
Award-winning beer writer Melissa Cole voiced her approval on Twitter, saying, “Having sat out last year’s @gbbf due to instances of sexism & the beer being truly awful in 2017, yesterday was one hell of a turnaround in my experience. Banning discriminatory branding, staff wearing rainbow lanyards & good cask beer quality, well done @GBBFOrganiser.”
It’s thanks to women like Cole – women who are taking leading roles in the beer world and calling out sexism – that things are moving forward. Women like Jaega Wise, head brewer at Wild Card and a director of the Society of Independent Brewers , and Sophie De Ronde of Burnt Mill Brewery, who launched the annual International Women’s Collaboration Brew Day to promote the work of female brewers.
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