Ilona Maher and her army of millions are about to hit the Premiership
The world’s most followed rugby player has joined the Premiership Women’s Rugby in a move which will revolutionise the future of the game.final a week ago in a bid to make the USA 15s team in the 2025 Women’s World Cup in England., a summer which catapulted the 28-year-old into the limelight. And now Maher is set to not only invigorate the PWR but to make an impact beyond the pitch.
This is because Maher is a marketing goldmine, something her new team picked up on following the influx of followers on their social media. As a result, they have announced a new social media manager role for the remainder of the season, tasked with documenting Maher’s chapter at the Bears. Professionalism in the women’s game has only just started, and many players will not be on pay packets to live on.there is a “fine balance that needs to be found,” to ensure as the more Maher appears across social media the more fans will be generated for the Bears, creating a big turn on investment.
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