Shoothill, a well-established leader in custom software development, website design, and creative services, has launched a new IT Managed Services division.
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Information about your activity on this service can be stored and combined with other information about you or similar users. This is then used to build or improve a profile about you . Your profile can be used to present advertising that appears more relevant based on your possible interests by this and other entities.If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories.
A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation. Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services , possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company.
You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.Reports can be generated based on the combination of data sets regarding your interactions and those of other users with advertising or content to identify common characteristics .
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