Christmas grocery spending reached record highs with the average household spending £460, according to Kantar. More than £13 billion passed through supermarket tills in the four weeks to December 29th, with online sales hitting a record £1.6 billion. Sales of branded goods increased 4.2% and premium own-label lines surged 14.6%. Sparkling wine and champagne were popular festive drinks, with sales totalling £187 million.
Shoppers’ grocery spending hit a record high this Christmas with the average household paying out £460 on average, according to the latestMore than £13bn passed through supermarket tills over the four weeks to Friday 29 December, with take-home grocery sales up 2.1 per cent year-on-year. Online spending over the period reached a record £1.6bn.– the highest since March but this did not stop people splashing out on festive fare, according to retail analysts Kantar.
Sparkling wine and champagne were the standout stars of the festive drink selections with sales totalling £187m. Overall drink sales were up 4 per cent, but more than one in 10 consumers bought a no or low -alcohol drink, up from under 10 per cent last year. Kantar said Monday 23 December was the most popular shopping day of the year, with sales 30 per cent higher than any other day during 2024.and Sainsbury’s were the main winners among food retailers at Christmas, posting sales growth of 5 per cent and 3.5 per cent respectively. while the discounter Lidl was up 6.6 per cent and Marks & Spencer 8.7 per cent, with all benefiting from a collapse in sales at Asda – which was down 5.8 per cent – the only faller among the big grocers.
The BRC-KPMG data is not adjusted for inflation, suggesting consumers reduced the amount of wider goods they bought over Christmas.
Grocery Spending Christmas Retail Sales Supermarkets Online Shopping
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