I am the Group Vice President of Digital Marketing and Digital Transformation of Thales, a global leader in advanced technologies, investing in digital and 'deep tech' innovations: artificial intelligence, big data, connectivity, cybersecurity, and quantum technologies.
Technological evolutions have always been pivotal in transforming the scale and redefining the landscape of persuasion.
While easy answers are all too common, posing questions that challenge us to think deeply, rather than superficially, is more crucial than ever.What would be the determining factors representing a tipping point at which a technology alone should be considered when we seek to assess a potential for unethical persuasion?
The more risky being GenAI systems that are so"persuasive" that they will be able to completely bypass the defense cognitive mechanism of some users who will be absolutely not aware about the influence exerted on them, which is apopulations with propaganda is not fictional, the opportunity to harness AI for good, promoting behaviors and decisions that align with societal well-being and human values is not either.
It makes it paramount to address ethical considerations head-on, not as an afterthought but as a requirement embedded in AI development and training mechanism so that AI systems can be able to exhibit integrity—a so-calledDevelopers and stakeholders must be vigilant about the data used and the intents programmed into AI systems, promoting an integrity-led approach to persuasive technology that enhances user autonomy rather than undermining it.
Genai Scarlett Johansson AI Artificial Integrity Chatgpt4o Persuasion AI Literacy Consent Human Agency
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