This article criticizes Snoop Dogg's new music video, 'Love You More,' which utilizes AI technology. The author argues that the video lacks creativity and feels like a lazy attempt to avoid hiring real artists.
It was only a matter of time before AI music videos became a 'thing', and while I've seen a few floating around on the internet it's starting to feel a little too real now that Snoop Dogg has joined the AI MV club. Gone are the days of Y2K rap music videos but the AI-generated alternative is making me a little mournful for the days of droppin' It like it's hot in front of a souped-up low rider.
Not the most creative, but pretty harmless right? Not quite. My main gripe arises during Snoop's 'cameo' where he's seen in various scenes riding a chariot through the sky, zipping through the streets GTA style, and rapping from the pearly gates of heaven. One moment briefly shows Snoop recreated in a mock claymation style – an aesthetic appropriation of the creativity and hard work behind stop-motion animation.
Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work , she loves all things music and enjoys singing sweet folky tunes.
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