Balenciaga Music and Italian singer Mina collaborate on wearable music

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Balenciaga Music and Italian singer Mina collaborate on wearable music
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Tianna Williams is the Editorial Executive at Wallpaper*. Before joining the team in 2023, she has contributed to BBC Wales, SurfGirl Magazine, and Parisian Vibe, with work spanning from social media content creation to editorial. Now, her role covers writing across varying content pillars for Wallpaper*.

Music project in collaboration with Italian singer and style icon Mina. The Balenciaga Music platform was created to offer hand-selected playlists that reflect Balenciaga’s culture, and offer an immersive experience through merchandise, exclusive content and playfully interactive campaigns. The latest collaboration with Mina marks her first foray working with a fashion house and launching official merchandise of any kind.

Deciding to leave the public eye in 1978, Mina has not given a concert or interview since, and has focused on producing music instead, releasing an album a year for the past 40 years. Her music style dips into a beautiful balance of strength and sensuality captured through her powerful vocals on each track. She has published 1,395 songs sung in Italian, English, Spanish, Neapolitan, French, German, Portuguese, Japanese and Turkish.

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St. Vincent is a Wallpaper* guest editor for 2024.

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