Sportradar and the NBA have announced that “emBET” is coming to the pro basketball league’s live and on-demand streaming service.
“emBET” is coming to the pro basketball league’s live and on-demand streaming service. Through Sportradar’s partnership with digital engagement specialist LiveLike, NBA League Pass users will be able to quickly make in-game wagers through FanDuel and DraftKings.
“emBET is an exciting innovation for NBA fans, making in-play betting more engaging and immersive,” said Patrick Mostboeck, Sportradar Senior Vice President of Audiovisual. “Through our exclusive partnership with the NBA, we’re committed to develop next-generation, value-added products and services, like emBET, to drive fan and bettor engagement.”Sportradar believes emBET will retain users by giving them advanced team and player insights, polls, voting, and trivia widgets.
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