Spotify raises prices on premium plans to boost profits

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Spotify raises prices on premium plans to boost profits
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Spotify is upping the cost of its premium plans in the U.S., in a move that reflects a trend among streaming services to hike prices in pursuit of greater profits.

Spotify, the world's largest music streaming subscription company, is raising its prices again for U.S. premium accounts. The price of ad-free individual plans is going up $1 to $11.99 a month, the company said Monday. Rates for group subscriptions also increasing, with duo plans increasing $2 to $16.99 a month and family plans going up $3 to $19.99 a month. For students, premium prices will be unchanged at $5.99 a month.

Stockholm-based Spotify offers a vast library of music, audiobooks and podcasts on its platform. The service has 615 million users, with 239 million opting to buy a premium subscription to listen to music ad-free. Those who do not want to pay can listen free with ads. The company has been focused on increasing its profitability. The firm cut staff last year after overspending on podcast deals with influencers and newsmakers. In April, Spotify reported its largest quarterly gross profit.

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