Spotify raises U.S. prices of its premium plans in margin push
-Spotify raised prices for its premium plans in the United States on Monday, the latest step by the Swedish music-streaming service in its push to increase margins.) has raised prices of its individual plan to $11.99 from $10.99, duo plan to $16.99 from $14.99 and its family plan to $19.99 from $16.99 in the U.S.
"We're increasing the price of Premium Individual so that we can continue to invest in and innovate on our product offerings and features," Spotify said in a email which it plans to send to its subscribers in the U.S. over the next month. Spotify in February forecast a nearly 14% jump in premium subscribers to 239 million in the current quarter, which was above estimates of 238.3 million.Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events.
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