Subway president talks value in food pricing trends, new $3 Footlong Dippers

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Subway president talks value in food pricing trends, new $3 Footlong Dippers
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The sandwich chain introduced three flavors on the Sidekicks menu.

Doug Fry, President of Subway North America, joined"Good Morning America" to discuss the launch of new $3 foot long dippers., Subway is adding its hat to the summer deals ring, offering customers the promise of more bang for their buck with a new menu item.

Doug Fry, President of Subway North America, joined"Good Morning America" to discuss the launch of new $3 foot long dippers.the debut of Footlong Dippers -- a hot, cheesy rolled snack made from the new lavash-style flatbread -- joining the Sidekicks menu for $3. "It's really about consumers wanting to snack on the go, but not sacrifice quality or quantity for price," Fry said. "When I think about value, value is really about price, quantity and quality. That's what consumers need when they want to go over a value proposition."Although inflation has dipped over the last couple months, Fry said that Subway is "focused on listening to guests" who have sought out snacks on the go.

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