Hadid was modelling a shoe first created for athletes in the 1972 Munich Olympics, during which Palestinian terrorists killed 11 Israeli athletes and a German police officer.
Bella Hadid's new Adidas campaign has been pulled after being called 'sick' and an 'egregious error'. The US supermodel had been the face of the campaign for a relaunched shoe from the 1972 Munich Olympics. At those Olympic games, Palestinian terrorists from the group Black September killed 11 Israeli athletes and a German police officer.
An ad that appeared across Adidas platforms and a Times Square billboard featured Hadid wearing the trainers while holding flowers. 'o have her launch a shoe commemorating an Olympics when so much Jewish blood was shed is just sick,' said Sacha Roytman, the chief executive of the Combat Antisemitism Movement. Anti-Defamation League chief executive Jonathan Greenblatt called Adidas's decision a 'serious misjudgment that dishonors the victims'.
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