New junk food rules will come into force in 2025 and will hit a range of unexpected foods
Lovehoney has launched two new tongue-in-cheek billboards in response to an advertisement ban including porridge and crumpets, offering affected brands advice on handling restraints from a position of expertise. Lovehoney has launched an ad campaign in response to new regulations that classify everyday favourites – including porridge and crumpets – as “junk food.” The surprise breakfast staples will have their ads banned before the watershed from October 2025.
Being no stranger to restrictions, Lovehoney is sending out a message of hope; one mobile billboard will be sent to Warburtons HQ, bearing the message “Dear Warburtons, we know a thing or two about restraints.” Meanwhile, a second creative is aimed at porridge connoisseurs Quaker Oats, letting them know that “it can be fun when your hands are tied”.
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