Most folks know they’d be healthier if they ate more plant-based foods, but only a quarter are willing to follow through and do it, a new study shows.
Most folks know they'd be healthier if they ate more plant-based foods, but only a quarter are willing to follow through and do it, a new study shows.
Across all the years, 73% of Americans said plant proteins were healthy, compared to 39% who said animal proteins were healthy. And during the decade, a declining percentage of Americans identified “healthfulness” as important in their food purchasing choices. On average, only 32% of consumers said environmental sustainability was a serious factor in their food-buying decisions.
Part of that might be because it's not easy to know the environmental impact of food choices, researchers noted.
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