VIP+ Analysis: Exclusive survey results show fully a third of Peacock users still access the service's free tier, over a year after sign-ups shut off.
off the tier. A sober cost-benefit analysis is necessary in these situations: How much of that audience will be lost if forced off their current plan, versus upgraded to either a more expensive plan or a more lucrative
For Netflix, it’s likely that the majority of the users at stake will be retained. But the same cannot be said for Per exclusive results from the latest quarterly streaming survey by HarrisX, fully a third of Peacock users were still on the service’s free tier as of Q1, even though new sign-ups for the no-cost plan wereAs those losses have continued to pile up — with $639 million more last quarter, according to parent Comcast’s recent , Peacock has now lost about $8.
Pushing users from a free plan to a paid plan rather than pushing them to accept ads is a much taller order, however, particularly for a service not called Netflix. Peacock’s share of U.S. TV viewing time in March was just 1.3%, versus Netflix’s 8%, according to Furthermore, even among its paid subscribers, usage is sparse; the HarrisX survey found only 24% of Peacock Premium users streamed content on the platform on a daily basis., which also notched 24% daily usage.
Why the ad tier still has room to grow according to the survey, and what that means for Netflix’s future
United Kingdom Latest News, United Kingdom Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Music Streaming Bundles Craved by Subscribers, Survey SaysExclusive survey results show consumers are eager to bundle music services with other streaming offerings via telcos or other providers.
Read more »
Peloton quietly drops unlimited free app membership because it failed to bring in paid subscribersPeloton debuted an unlimited free membership option for its app last year in a bid to win over new customers, but the company quietly ended the initiative.
Read more »
Peloton quietly drops unlimited free app membership because it failed to bring in paid subscribersPeloton debuted an unlimited free membership option for its app last year in a bid to win over new customers, but the company quietly ended the initiative.
Read more »
Verizon Offers Free Smart Home Gift to New 5G Home Internet SubscribersVerizon is giving a Blink Outdoor 4 two-camera system and Blink Mini Pan-Tilt camera as a gift to new 5G Home Internet and Small Business Internet subscribers. Customers need to open a qualifying new line of service and register for a redemption code within 30 days. The code will be validated after 60 days of service.
Read more »
Here are the free monthly games for PlayStation Plus subscribers in April 2024Here's the list of free monthly games available now for PlayStation Plus Essential, Extra, and Premium subscribers in April 2024.
Read more »