The government has decided to prohibit sweetened breakfast cereals and similar items from being advertised on television before 9 pm. The move aims to reduce childhood obesity, but it has met with criticism from some quarters.
Sweetened breakfast cereals and similar products, including granola, instant noodles, and sweetened yoghurts, will be banned from television advertisements before 9 pm. This measure is part of an effort to reduce childhood obesity, with ministers estimating that it will strip 7.2 billion calories from children's diets annually, preventing 20,000 cases of obesity.
Critics, such as Chris Snowdon from the Institute of Economic Affairs, argue that the policy is overly puritanical and targets items not typically considered 'junk food.
BREAKFAST CEREALS TV ADS CHILDHOOD OBESITY HEALTH POLICY CRITICISM
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