The move follows similarly priced value offerings from Wendy's, McDonald's and Burger King.
The battle between fast food companies and the dwindling customer dollar is heating up, with another one throwing its hat in the value meal ring.
The"Luxe Cravings Box" includes multiple fan-favorite menu items for a total price of $7, including a Chalupa Supreme, Beefy 5-Layer Burrito, Double Stacked Taco, chips and nacho cheese sauce plus a medium-sized drink. Taco Bell says that adds up to a 55% discount off typical menu prices for the items.
"With the launch of the $7 Luxe Cravings Box, we're giving consumers our most craveable items at an affordable price point and living up to our commitment on value to satisfy cravings with fan favorite full-sized menu items," said Taylor Montgomery, Taco Bell North America's chief marketing officer.
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