Priscilla Chomba-Kinywa, CTO of Greenpeace, says technology firms must shape up—and consumers and business clients should walk away if they don’t.
We are in a climate crisis, and technology can be either a part of the problem or a force for good, says Greenpeace CTO Priscilla Chomba-Kinywa. According to the International Panel on Climate Change, she explains, we have “less than seven years before Earth becomes really difficult to live on.” Last year alone, the world witnessed wildfires in North America, floods in Southern Africa, and even the double tragedy of floods and fires in places like Greece, she says.
This was possible, she says, through the use of satellite imagery and pressure from leaders in Indigenous communities, which led to a report that Hyundai couldn’t ignore. Good data, she explains, is vital—Greenpeace has been using it since 2009 to persuade some tech giants to switch to 100 percent renewable energy. For those that refused, the campaigning NGO just walked away. Other organizations should do the same, she says.
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