The supermarket's chief executive said AI could be used to monitor how customers shop and help 'nudge' them towards healthier choices
Tesco has said it could use shoppers' Clubcard data to warn them when their baskets are becoming unhealthy. The supermarket's chief executive Ken Murphy said artificial intelligence could be used to monitor how customers were shopping to help 'nudge' them towards healthier choices.
He said this was "very simple stuff" which could "really improve people's daily lives". Tesco has said it does not "sell or share any individual customer data and we take our responsibilities regarding the use of customer data extremely seriously". It stressed it was not currently looking at rolling out a "nudge" policy.
Reflecting on past initiatives during the food strategy conversations, he stated: "During the food strategy we talked to the CEO of a supermarket who'd tried to do a similar thing in five stores and they had succeeded in improving the baskets of food that their customers were buying. But all five stores lost profitability, so they couldn't roll it out."
"They're constantly being marketed to, they're constantly having often whether it's online, whether it's on social media unhelpful and destructive attempts to change their behaviour. And the work we did suggested that people are quite up for being helped to be healthier."
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