Tesco shoppers switching from fresh to frozen food, Tesco boss says
Business reporter, BBC News
He added that people were using barcode scanners more when shopping to avoid being "embarrassed" at the tills.In an interview with the BBC, Mr Murphy said shoppers were "managing their budgets much more tightly" and had changed their behaviour by "trading down" to cheaper food and own brand products.
The hand-held scanners allow shoppers to scan the barcodes on food and other goods as they pick it up - and keep an eye on the running total - instead of waiting until the checkout and potentially discovering they cannot afford their groceries. He said shoppers had been spreading out the cost of Christmas by purchasing goods earlier and had also bought "more modest gifts".Latest official figures revealed food price inflation hitInflation is the rate at which prices are rising. To calculate it the Office for National Statistics keeps track of the prices of hundreds of everyday items, known as a "basket of goods".
Asked when he thought food price inflation would slow down, Mr Murphy said it depended on a "number of factors".
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