The real OG. This is how to cop a pair
is almost upon us, which means the Air Max 1 ‘86 Big Bubble — a version of the venerated silhouette that, as the name suggests, boasts an extended midsole window — will soon be ours. If luck is on our side, that is, as thousands of sneakerheads worldwide are also champing at the bit to cop a pair.But is bigger really better? In this instance, arguably so, since the Big Bubble is the real OG — the earliest form of the earliest Air Max.
The sole reason Nike had to tinker with Hatfield’s initial vision is that they discovered the exposed Air units were susceptible to cracking. Thus, the brand’s engineers covertly shrunk the length of the window to minimise risk.For the 2023 relaunch, the Swoosh has used CT scans to replicate a shoe from the first and only Big Bubble run which launched on 26 March 1987.
Well, when we say everything, we mean everything but the box, which has actually received a complete makeover. The brand-new packaging boasts an edgy, scratched up design , set off by a swoosh-shaped window atop the lid, and four small windows inspired by the shoe’s Air unit on the fore. It remains to be seen whether future Big Bubble drops – an inevitability – will be dispatched in similar packaging, or if this box is exclusive to the Air Max Day release.
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