Hervé Léger's bandage dress has been seen on celebrities such as Kim Kardashian, Blake Lively, Rihanna, Paris Hilton, Britney Spears and more.
Leroux, who was actually born Hervé Peugnet on May 30, 1957, in Bapaume in northern France, studied sculpture and art history at the École Nationale Supérieure des Beaux-Arts in Paris before dropping out to become a hairstylist and milliner.who encouraged him to pursue a career in fashion design. Lagerfeld advised him to change his surname to Léger which would be easier for Americans to pronounce.
“I see a lot of synergies between Hervé Léger and BCBG,” said Max Azria at the time, noting that he had been looking for some time to buy a French company that would enable him to grow in Europe and diversify into the designer category. That same month, Azria hired knit specialist Eric Sartori as head designer, but Sartori quit in October 1999, less than a month after showing his first collection. Léger couture designer Jerome Dreyfuss, who showed his only couture collection for the house in July 1999, also departed, in November 1999.
Internationally, its major retail partners included Harrods, Selfridges, Tsum and Harvey Nichols, and there are brand boutiques in Paris; Rome; London; Geneva; Luxembourg; Manila; St. Petersburg, Russia; Moscow ; Beirut; Abu Dhabi; Dubai , and Adelaide, Australia. The greatest growth opportunities were seen in the Middle East, and within the shoe, handbag and fragrance categories.
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