She won a silver medal at the Paris Olympics, but her partnership with Parmigiano Reggiano is getting all the attention.
Italian gymnast Giorgia Villa smiles, perhaps thinking about cheese, during the Paris Olympics women’s all-around artistic team final at the Bercy Arena on July 30, 2024.here are a lot of things you can call Giorgia Villa: Italian gymnast, newly minted Olympic silver medalist, and probably the world’s most famous cheese ambassador.
Together with her five teammates in Paris on Tuesday, the 21-year-old secured Italy’s first Olympic medal in gymnastics in nearly a century during the women’s all-around artistic final,by Italian marketing agency Impresa e Sport, which hailed the partnership as “confirming how the combination of Parmigiano Reggiano and the world of sport is indissoluble in terms of authenticity, quality and energetic value, both in sporting activity and in correct nutrition.
“One of my favorite parts of the day is hands down snack time!” she wrote in an Instagram post of her carving into a big chunk of cheese.♬ Jalebi Baby - Tesherin April 2021 while announcing the partnership. “Since I was a child I’ve always loved this amazing product, a symbol of excellence and Italian culture.”
While it’s unclear if she’s still under contract with Big Cheese, two things are for certain: Villa has joined the ranks of theto come out of the Paris Olympics, and with her silver medal, she too is now an icon of Italian excellence.TIME may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.
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