The croissant supremacy: why flaky pastry is everywhere – from handbags to homeware

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The croissant supremacy: why flaky pastry is everywhere – from handbags to homeware
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From a limited edition bag to a surprisingly convincing lamp, croissants have replaced avocados as today’s viral foodstuff. If only they weren’t so bad for us ...

The crescent-shaped Austrian pastry, the kipferl, has been around since at least the 13th century. In 1838 or 1839, an Austrian artillery officer,On whether you’re French, pretending to be French, being pretentious or not even bothering. The Oxford English Dictionary gives the phoneticMoi? Anyway, the croissant is everywhere.

Lidl is opening a pop-up patisserie in Soho to celebrate its latest viral sensation,A premium leather bag with a purse shaped like a croissant set into the front. It costs £50 and has been making noise on Instagram Reels and TikTok. Rizzle Kicks’ Jordan Stephens is involved in the campaign.It’s going to take more than one supermarket to convince me it’s a thing.

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