A resurfaced 90s Cherry Coke logo, with its edgy typeface and 'DO something different' tagline, is sparking nostalgia and a desire for more characterful design. While modern logos are often criticized for being dull and sanitized, the 90s aesthetic is being fondly remembered.
Looking at old logos can be something of a Proustian experience, sparking deep memories of days gone by. In today's world of clean, sanitised logos, we don't often see wordmarks that are truly evocative – but judging by the response to the Cherry Coke logo from the nineties, it wasn't always that way.
The logo has recently resurfaced on X, and it's taking users back to what can certainly be described as a characterful era for graphic design. With its grungy 'You wouldn't steal a car' typeface and edgy 'DO something different' tagline , the logo is about as 90s as it gets. Coca-Cola might have one of thecomments, while another adds,"A lot of people think society began to decline after 9/11, but I think the changing of this logo played a huge role as well.
Cherry Coke was launched in 1985, and featured a pretty conventional logo back then, with a lowercase sans serif 'cherry' sitting atop the standard Coke wordmark.But while the original might look plain next to the spicy 90s design, it positively pops against today's impossibly dull design, with its plain corporate text and, erm, aubergine background?Still, while the world of logos has arguably become duller , there are signs that things are starting to change. Not only are icons.
LOGO DESIGN 90S DESIGN NOSTALGIA GRAPHIC DESIGN BRANDING
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