Through careful planning and international influences, Mallorca are eyeing a first Copa del Rey success since 2003.
The freshly made pizza at Mallorca's Son Moix home is so good that players stick around after La Liga games to share a slice with those fans lucky enough to be seated in the club's VIP corner.
After a run that included triumphs over Girona and Real Sociedad, Athletic Bilbao stand in Los Bermellones' way in Saturday's final in Seville. "It's an understatement to say it's been a rollercoaster," Kohlberg, who has since bought out Sarver's shares, told BBC Sport. "It's been a challenge, but we've worked through it.
Kohlberg wanted to forge a winning culture, focusing on the club's academy and development programme, while improving the playing squad through smart acquisitions, though he leaves that side of the business to the "football experts". As well as great pizza, it also boasts Spain's first "tunnel club" - including a one-way glass wall in the tunnel, press conference viewing room and VIP mini-stand.
"It's recognising and celebrating the culture of the island for those fans who have been coming for 20 years and preserving that experience for them, but also offering something different for people who are not from Mallorca."
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