Psygnosis's Wipeout series has not only influenced gamers with its fast gameplay and futuristic design, but also inspired designers with its in-game logos and branding exercises.
Psygnosis's Wipeout series is known for its fast gameplay, 3D design and its soundtrack featuring the likes of The Chemical Brothers and Orbital. But the futuristic hover racing games also had a less obvious influence: graphic design . of all time. But over on Reddit, designers have been talking about how they were inspired to choose their careers not only by the main logo but by the in-game logos of the individual racing teams.
While the logos all have a certain look, along with typography that today looks like it might have been generated by an AI image generator, the designs formed part of one of the most complete and immersive exercises in fictional branding we've seen. Each team had its own brand language, which extended to trackside ads and background billboards. Some of the logos had design secrets of their own, with the mark for Harimau (tiger in Malay) said to have been inspired by an abstract representation of a tiger's nos
Wipeout Graphic Design Logos Branding Gaming
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