For 2024, John Lewis returns to its roots by pulling at our heartstrings with a sibling relationship. Read more on Grazia.
What’s the one thing guaranteed to make you feel incredibly christmassy and super emotional at the same time? The
who loves everything about Christmas, to Edgar, the excitable dragon who can't control his fire breathing. But for 2024, John Lewis returns to its roots by pulling at our heartstrings with a sibling relationship in an advert titled 'The Gifting Hour.' From here begins a journey through her childhood memories, revisiting her sister at various times throughout her life as she tries to figure out what to buy her. There are tender moments, sassy teenage encounters, family celebrations and a tear-jerking moment with her late mother. All the way through the advert, the 90s nostalgia is real .
It's sentimental without being twee; thoughtful without OTT; and just generally relatable.Whether you have sisters or not, the advert is a celebration of the relationships that make us human. Because when you strip back all the bells and whistles, that’s what Christmas is all about, isn’t it?
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