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'The numbers speak for themselves - where better to put your money?'
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A new report has set out a 'bold vision' for the creative industries that the North of England could play a big role in making a reality

It's one of the 'very few' industries that the UK is actually doing well in - and it could unlock tens of billions of pounds more.

From live music and film, to video games and digital technologies, each place playing to their strengths would work together to become more than the sum of their parts. It's a vision reminiscent of the Northern Powerhouse set out by the Tories 10 years ago. "In some ways there is no better diagnostic whether you do something well than can you flog it to foreigners. Are they buying your stuff? And the fact is they are. And that's a surefire sign that this is a sector that we in comparative terms do very well at."

Northern mayors are broadly behind the vision having set up the One Creative North initiative and announcing last month plans for a £50m fund offering loans to creative businesses in the region. But according to Mr Haldane, new clusters must be created as well. It comes after the new Labour government highlighted the creative industries as one of eight sectors that will be central to its new industrial strategy. But Mr Haldane argues that the benefits of investing in the creative industries go beyond the economy alone.

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