From Valentino to Margot Robbie, pop culture is telling us there has never been a better time to think pink - we explore how it started and what to shop now - read more
July 26, 2022 - 16:20 BST Natalie Salmon Among the star-studded guests at almost every red carpet this year, there seems to be but one unspoken rule: Barbie mania. While you may have heard of 'Cottagecore' already, 'Barbiecore' is probably new to your vocabulary. But Barbiecore has actually been not so quietly creeping into popculture for the last couple of months.
Shades of red dominated the Oscars looks back in March but just a week later on at the Grammys in Las Vegas, it was all about hot pink. Earlier this month Anne Hathaway sent the fashion world into a spin as she stepped out to attend the Valentino Haute Couture Autumn/Winter 22/23 show. The actress looked phenomenal in head-to-toe pink. Anne's sequined ensemble sparked fashion mania online – causing fans to gush over her incredible outfit.
RELATED: Is 'Barbie dressing' a thing now? These doll-inspired looks dominated the Grammys red carpetPierpaolo Piccioli's AW22 'Pink PP' show for Valentino's could be to blame, but ever since we first saw those leaked images of Margot Robbie dressed as Barbie... could it be that we all secretly want to be Barbie girls?
How did the Barbiecore trend start? Creative Director Pierpaolo Piccioli's Autumn/Winter 2022 show for Valentino is probably the most obvious place to start. Back in March he showed which was almost exclusively pink. An unabashedly pink shade which was created by Pantone for the show, officially titled ‘Valentino Pink PP’. The pink shade in question was oh-so Barbie, and it was seen on almost everything in the show, from clothing to makeup and hoisery.
Plus few films have been as hotly anticipated as Margot Robbie's upcoming Barbie flick. The film is based on the eponymous and world-famous doll by Mattel, is the first ever Barbie live-action movie. So far we have been fascinated by the sneak pictures we’ve seen emerging from set, and those already iconic costumes, which are being designed by the Oscar-award winning Jacqueline Durran.
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