It was previously the most expensive of the six main supermarkets including Tesco, Sainsbury's, Morrisons, Asda, Aldi and Lidl
When it comes to the cost of food shopping, it's generally the budget retailers Aldi and Lidl that come out as cheapest.
There's a reason why it's now cheaper and that's because of a huge expansion of its More Card scheme, which as well as letting shoppers collect points, also gives them exclusive prices on a number of products. One shopper who spotted the price drop, which will remain in place until September 22, said she's noticed a sudden increase in the number of offers with the More Card, which is similar to Tesco's Clubcard and Sainsbury's Nectar card.
Alex Rogerson, group marketing director at Morrisons, said: “The move represents our single biggest investment in loyalty and pricing for many years. Driving strong value for customers remains our number one priority and we are getting the big bazooka out and slashing the prices on over 2,000 products for More Card customers.
Asda was fourth cheapest at £12.55, closely followed by Sainsbury's at £12.56. Despite a slight decrease in the price of its budget Stockwell tea bags, Tesco remained the most expensive and, after also putting up the price of its butter, came in at £12.71.
Cost Of Living Morrisons Aldi Lidl Asda Tesco Sainsbury's Manchester Family
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