The global wellness market has grown 12.8 per cent in the last two years, transforming it into a £3.2 trillion industry, and it’s not hard to see why.
revealed it would be participating in a trial with DNA Nudge, using genetics to nudge shoppers into tailored behaviour, while startups such as DNA Fit say they’re speaking to a number of manufacturers. 2018 may been the year crystals made a comeback, but this year their healing powers look set to finally become mainstream.
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