The Truth About Incognito Mode and Your Privacy

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The Truth About Incognito Mode and Your Privacy
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Learn about the privacy implications of using Incognito mode in Chrome and how Google collects data despite the mode being enabled.

Here's an example of what Incognito mode can do for you. Suppose you went online and bought your wife a present from"Yohann's House of Very, Very Expensive Diamond Necklaces." If you bought the gift while in Incognito mode, she wouldn't be able to snoop around on your phone and discover that you visited Yohann's online store while using Chrome . This way, you can really surprise her when you give her the necklace.

While your wife or anyone else going through your phone can't see the websites you visited on Chrome while you had Incognito mode enabled, guess who does collect some data? If you guessed Google, you got it right. Google spokesperson José Castañeda did say that the company never individualized the data it collected. He said,"We never associate data with users when they use Incognito mode. We are happy to delete old technical data that was never associated with an individual and was never used for any form of personalizatio

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