Bernard Marr is a world-renowned futurist, influencer and thought leader in the fields of business and technology. He is a best-selling and award-winning author of over 20 books and advises and coaches many of the world’s best-known organisations.
Artificial Intelligence is an incredibly powerful business tool, but not many organizations are capable of using it to its full potential. This is particularly true for those who try to go it alone.
Businesses rely on trusted networks of consultants, suppliers, and resellers to create these partnership ecosystems. Partnership working in the context of AI is going to be particularly important for small and medium sized enterprises that generate the majority of GDP and account for 90 percent of global business activity.
All of these are problems that are holding businesses back every day from benefiting from the advances that AI can bring. They can seem hugely difficult for businesses to tackle alone but can often be overcome with effective partnering strategy.
In a partnership, it’s often the case that the value of one partner will be a unique ability to meet the customer needs of the other.of the Jamboard whiteboarding tool that’s been integrated into Google Workspace since 2016. By its own account, Jamboard was quite well used. However, it hadn't proved as popular as other whiteboarding tools like FigJam, LucidSpark and Miro, which are also integrated into Workspace due to partnership arrangements with Google.
When executed effectively, this lets both partners leverage the reputation and credibility of each other to communicate trustworthiness to audiences and potential future clients. But possibly the biggest advantage that many businesses achieve through partnering is the ability to share resources and knowledge. Harnessing the specialized skillset of a partner is frequently done in order to enhance functionality and user experience.As technology evolves, it only makes sense that the nature of partnerships does, too.
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