Long a beloved Tuscan hideaway for the Italian elite, Fortei dei Marmi is Italy’s answer to the Hamptons
’s elite. Once favored by Florentine bourgeoisie for its slower pace of life, today it’s defined by 1950s architecture and a yacht-dotted horizon. Candy-colored parasols, a tell-tale moniker of the area’s desirable beach clubs, stretch for miles along deep golden sands where Gianni Agnelli, the future industrialist and principal shareholder of Fiat, ran barefoot and care-free as a child with a belly full of clam focaccia and sticky gelato.
Along the palm-fringed coastal road, La Capannina, an elegant seafood restaurant by day and beachfront disco by night, has been the nucleus of high society since the 1920s. Italian “royalty,” including the Pirellis and the Agnellis, whose assets at one time represented 4.4 percent of Italy’s GDP, descended on it during the summer months.
“The villas are inspired by our most well-known buildings, Villa Pesenti and Villa Agnelli, reinforcing our position as a secluded private family hotel,” says Giacomo Maschietto, CEO of Augustus Hotel & Resort. “Set within an exclusive community, our enduring appeal is the peace and privacy that we offer families with a home-like comfort.” That includes an historic underground tunnel, whose pistachio-green walls and wallpapered ceiling links the main property to the beach.
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