It's a dramatic turnaround for the retailer.
A basket of groceries now costs less at Morrisons than at Aldi or Lidl There’s a new contender for the UK’s cheapest supermarket – and it’s a dramatic turnaround for one formerly ‘expensive’ store. Despite being among the priciest in rankings over the last year or so, Morrisons is now cheaper than previous winners Aldi and Lidl.
’ Some of the supermarkets included in the weekly comparison from Manchester Evening News refuted the results, including Aldi which said it didn’t take into account ‘the higher quality’ of its products. The retailer said, for example, its beans are 20g heavier than those at Sainsbury’s and its teabags are ‘better quality than the comparative products used’. Asda, meanwhile, claimed the sample used doesn’t account for its deals or its large Just Essentials range.
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