Three in four sliced bread products as salty as bag of crisps, campaigners warn

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Three in four sliced bread products as salty as bag of crisps, campaigners warn
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Three quarters of supermarket-bought bread contains as much salt in a slice as a packet of ready salted crisps, health campaigners have warned.

Action on Salt surveyed 242 pre-packaged loaves of sliced bread from 28 firms sold at 10 of the UK’s largest supermarkets, and found three in four contained as much salt or more per slice than the 0.34g found in a packet of ready salted crisps.

While the majority of loaves fell below the 2024 maximum salt target set by the Department of Health and Social Care in 2020, Action on Salt said the large variations suggested that the targets were “far too lenient”, with scope for further reductions. It said even small reductions in the salt content of bread would have a significant impact on public health.

Graham MacGregor, professor of cardiovascular medicine at Queen Mary University of London and Action on Salt chairman, said: “Reducing salt is the most cost-effective measure to lower blood pressure and reduce the number of people dying and suffering from strokes and heart disease.

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