Two creators tell KTVU they rely on TikTok for about 30 percent of their revenue.
Andrew De Los Santos is a professional social media content creator in San Francisco."I had one TikTok video that went viral," De Los Santos told KTVU, who is against banning TikTok.His clients hire him to do their marketing on social media, including TikTok.He said the city of Oakland recently hired him to promote Restaurant Week.For a video that’s from one minute to a minute and 30 seconds, he charges anywhere from $500 to $2,000.
Tencer points out that TikTok doubles as a search engine for younger users like Gen Z."Where you can go into a search bar and type in restaurants in Inner Richmond or restaurants in SOMA, and you’re going to find reviews of those places of like people who’ve recently been there."Tencer believes those restaurants would lose business if TikTok ends up being banned, and she would too.The platform accounts for 30 percent of her business and would cost her up to $12,000 a year if banned.
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