TikTok creators are asking their followers to join them on other platforms like YouTube, Facebook, and Instagram ahead of a potential January 19th suspension of the app in the U.S. The suspension could significantly impact creators who rely on TikTok for income and exposure.
If the app gets suspended, Google's YouTube and Meta's Facebook and Instagram are expected to be the biggest winners in the fallout.TikTok creators are urging their fans to find them on other social media sites ahead of Jan. 19, when the short-form video app faces suspension in the U.S.
Nader's new reality, however, is far from stable. TikTok, which is owned by China's ByteDance, is nearing a Jan. 19 deadline by which it has to bein the U.S. Like many other creators who have come to rely on TikTok, Nader has been urging his fans to find him on other social media apps before he potentially loses them altogether and the substantial income stream that they represent.
While TikTok has a smaller userbase in the U.S. and lower share of total ad dollars than its top rivals, it's the dominant platform for creators, particularly those focused on short-form content. "That's when we saw the biggest jump in Reels utilization ever," said Meghana Dhar, a former Instagram executive who was at the company at the time of the India ban."Should TikTok get banned and creators have to scramble, between YouTube Shorts and Instagram, a lot of creators are already hedging their bets."
Some creators will suggest followers find them on"fbook," for example, rather than writing out Facebook. Others will bleep out just enough words to get the message to their followers while hoping to avoid TikTok's detection, Nolan said. Some creators are teaming up with brands to incentivize users by holding prizeAfter working on a horse farm, Nealie Boschma, 27, was able to move to Los Angeles and live full-time as a creator after starting to post videos to TikTok in 2022.
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