A small supermarket in Costa Rica has won a legal battle against Nintendo, successfully defending its right to use the name 'Super Mario' for its grocery business. Nintendo attempted to block the supermarket's trademark renewal, claiming global ownership of the name, but a technicality in Nintendo's trademark wording allowed the supermarket to prevail.
Nintendo has lost a legal battle against a tiny Costa Rican supermarket that has been using the name ' Super Mario ' for over 50 years. The gaming giant attempted to stop the supermarket from renewing its trademark registration, claiming that the name ' Super Mario ' belongs to them globally. However, the supermarket, owned by Mario Alfaro and his son Carlos, successfully defended its right to use the name. The key to their victory was a technicality in Nintendo 's trademark wording.
While Nintendo's registration covers a wide range of categories, it does not include the sale of groceries. This means that the supermarket's use of the name 'Super Mario' for its grocery business is not considered an infringement. This heartwarming outcome raises questions about the motivations behind Nintendo's actions. It's unclear why the company would seek to prevent a small, independent supermarket from using its trademark name, especially when the supermarket predates Nintendo's use of the name by a significant margin. This case highlights the complexities of trademark law and the importance of carefully considering the scope of trademark registrations
Trademarks Legal Battle Nintendo Super Mario Supermarket
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