Franz Tost says there are no plans for AlphaTauri to return to the Toro Rosso name as part of a planned rebranding of the F1 team for 2024:
– the clothing subsidiary of the Red Bull group - since the 2020 season.
If the latter route is chosen the change from AlphaTauri obviously creates the opportunity to return to the Toro Rosso name, but Tost has suggested that priority could be given to a new sponsor. “But currently, we are talking to different companies. Fortunately, there is a big interest in Scuderia AlphaTauri. But nothing is confirmed, nothing is signed so far. And this will also not happen in the next few days. I think this will take a few months until everything has been fixed.”New AlphaTauri CEO Peter Bayer confirmed that it is important for the team to establish a strong identity, hinting that there could be a name that is not necessarily connected to a sponsor.
"We're in a competition not only on the track, we're in a competition for sponsors, for media, for attention of fans, for everything. And for that, people need to know what you stand for."
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