Those who despair at the UK’s inability to spawn a Facebook should look to the country’s creative industries
Germany has Europe’s industrial titans. Denmark is home to one of the world’s hottest pharma stocks. France has the kings of luxury goods. Meanwhile, the latest recruit to the UK’s blue-chip index makes injection-moulded figurines of necrons, dark angels and imperial knights. It would be easy to depict Games Workshop, whose shares will join the FTSE 100 from December 23, as emblematic of the growing unseriousness of the country’s stock market.
But players keep paying up, and the company does a good job of keeping them engaged. Its shops were organising competitions and other events for enthusiasts long before bigger chains started paying consultants to educate them about “experiential retail”. For the truly committed there is Warhammer World in Nottingham.
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