UK Introduces Ban on Junk Food Advertising to Combat Childhood Obesity

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UK Introduces Ban on Junk Food Advertising to Combat Childhood Obesity
Childhood ObesityJunk Food AdvertisingHealth Secretary
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The UK government bans online and pre-9 pm TV advertising of unhealthy foods to tackle childhood obesity. Health Secretary Wes Streeting aims to reduce obesity rates and associated health issues among children.

It may be short, but used correctly and consistently, it is mighty.And yet, these days, parents who know how to say it are rarer than hen's teeth.

Keir Starmer's shiny new ban on junk food advertising means foods that are high in fat, sugar or salt cannot be advertised at all online, or before 9pm on TV None of this really has anything to do with advertising. Junk food commercials were just as colourful and compelling in the Seventies and Eighties – arguably more so given the almost total lack of regulation. Remember The Honey Monster? Tony the Tiger? The Cadbury's Smash aliens? Ronald McDonald? But there was no obesity crisis then.

But as we've already seen from this Labour administration, job losses, especially in the private sector, are not really something to worry about. Back in March, for example, it emerged that the comedian Ed Gamble was forced to redesign his tour poster because it featured him tucking into a hot dog. The offending sausage fell foul of Khan's rules – and had to be replaced with a cucumber, with somewhat surreal results.

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