The U.S. Olympic and Paralympic Committee alleges that Prime Hydration used trademarked phrases to advertise its product in association with the Olympics.
The U.S. Olympic and Paralympic Committee is suing YouTuber Logan Paul’s energy drink brand, accusing it of trademark infringement just a week ahead of the
“Prime Hydration’s conduct has been and continues to be willful, deliberate, and in bad faith, with malicious intent to trade on the goodwill of the USOPC and the IOC,” the lawsuit stated, adding that the company has caused “damage and irreparable injury” to the USOPC.The committee, which is responsible for supporting Team USA athletes through training and funding, stated in the lawsuit that it relies heavily on licensing its trademarks to fund the U.S.
Several social media posts cited in the lawsuit seem to have been removed from Prime Hydration’s pages as of Sunday, however. The drink also appears to have been removed from the company’s website.
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