The surprise streaming star of the album arrived in “Baile Inolvidable,” a salsa track which went #1 on the U.S. Apple Music chart.
which earned the top spot on the Billboard’s Top Streaming Albums chart the week of its debut, is on-par with the global superstar’s paramount resume. The Puerto Rican artist was the most-streamed Spotify artist for three consecutive years beginning in 2020, sellingsince the start of his career. But the surprise streaming star of his latest album may have arrived in “Baile Inolvidable,” a salsa track which went #1 on the U.S. Apple Music chart over the weekend.
“It’s incredibly positive for Latin music in general when a contemporary artist visits their native musical roots and finds success,” says Bruce McIntosh, the vice president of Craft Recordings Latin catalog. Craft Recordings is currently the owner of Fania Records, the brainchild of Dominican composer Johnny Pacheco and American attorney and businessman Jerry Masucci that is credited for creating salsa and whose roster included legends Ray Barretto and Bobby Valentín.
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