Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories.
Cara app launched in January 2023 but chances are you first heard about it in the last week or so. That's because in around seven days, it went from having 40,000 users to 700,00 amid the controversy aroundOf course, this isn't the first time we've heard talk of an Instagram alternative. And, perhaps with the exception of big hitter, which Instagram has gone on to imitate in many ways, none has really caught on in a big way.
However, unlike Instagram, Cara focuses specifically on art. There are several differences that reflect this. The grid of highlighted posts on a users' profile is called a 'Portfolio'. If you choose to add a post to your portfolio, you can tag a field/medium, project type, category and the software used to create the work. In that sense it feels a bit like a cross between Instagram and ArtStation.
Users can also post text-only posts like on X or Threads in order to start discussions. But most importantly for many of the artists signing up amid the Instagram exodus, the platform aims to filter out images that were created using generative AI. It also promises that it does not train AI models on its users' content and does not grant permissions to 3rd party companies to train AI using its users' data.
As a relatively small community of artists, Cara currently has both pros and cons. On the plus side, there's a positive community atmosphere. With no ads and no noisy workout videos or Reels telling you how to make better Reels, artists are more likely to find work that inspires them and other artists to connect with. Some recent newcomers to the platform told me that they find it a"peaceful" place compared to Instagram and enjoy browsing other users' work.
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