Gen Z is drinking less alcohol than previous generations. There isn’t one clear reason for the, but experts point to a variety of factors.
that lifetime drinking, past month drinking, and past year drinking among young people began to decline around the year 2000. That means that such declines have especially impacted Generation Z, defined as anyone born from 1997 to 2012, and some Millennials, born between 1981 and 1996. Afound that the share of adults under age 35 who say they ever drink dropped ten percentage points in two decades, to 62% in 2021-2023 from 72% in 2001-2003.
There isn’t one clear reason for alcohol’s decline among Gen Z, but experts point to a variety of factors. Alcohol’s social reputation has also changed. “It makes sense that older drinkers are drinking more, given that Baby Boomers were steeped in a heavier drinking culture,” said Koob“There was a time where drinking some alcohol was a badge of maturity and was sophisticated. But now, it's only one out of a whole range of ways that people can relax or show sophistication and so on.”
consumers. Koob says it's unclear whether the decline in drinking among Gen Z Americans has to do with a preference for drugs. The 2023 National Survey on Drug Use and Health found that 36.5% of adults aged 18 to 25 consumed marijuana. And if you look at marijuana use across a lifetime, some 1 in 2 adults in the same age range have at least tried marijuana, according to the same study. Still, that study showed alcohol use in the past year exceeded marijuana use, with 68.
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